FREELANCE WEB DEVELOPMENT STUDIO

Websites that
earn their keep.

A small, calm studio. Modern sites, secure client portals, ongoing hosting and SEO, and AI-search readiness. Built plainly. Owned by you. Priced fairly.

WHAT WE DO

Four ways we help.

Pick one, pick all. Everything we make is yours to keep.

  1. 01

    Website design & build

    Modern marketing sites that feel like the brand they belong to. Sector-led structure, fast pages, accessible by default. We design, we build, we hand over the keys.

  2. 02

    Hosting, security & SEO

    UK-region cloud hosting, daily backups, continuous patching and monthly SEO work. One predictable fee. Plain-English reports. No platform lock-in.

  3. 03

    Client portals & intranets

    Secure logins, document exchange, case-tracker style status pages, staff noticeboards. Custom built. Yours to own. No SaaS subscriptions, no per-seat fees.

  4. 04

    AI search optimisation

    People ask ChatGPT before they Google. We make sure your business shows up. Structured data, AI-readable content, citation testing, and a clear plan for getting cited.

ABOUT

A studio of one,
backed by a career of building.

HalfPennyDev is run by Paul Dodd, an engineer and entrepreneur with twenty years building software, applied AI and platforms that have to actually work.

Most recently, Paul is Co-Founder & CTO of Caplia.ai, building applied AI tooling. Before that he co-founded Huboo, the e-commerce fulfilment business, where he led the technology team for nearly a decade, building warehouse automation, robotics and the platform that ran the operation.

HalfPennyDev is the side studio: small projects, fair prices, and the kind of website work that the bigger agencies don't sweat the detail on. Built calmly. Owned by you.

  • Applied AI
  • E-commerce
  • Robotics & automation
  • Platforms & tooling

GET IN TOUCH

Tell us about the project.

A short email is plenty. What you do, what you want, and where you're stuck. We reply within one working day.